We’re willing to believe that we’ve hit peak juicing as far as recent health trends go. Even still, juice remains a $10 billion per year industry. Plus, we’re discovering that coconut water isn’t exactly straight from the fountain of youth, either. And so, it’s really unclear whether we’ve truly seen peak juice or not.
In the end, we’re not really concerned with whether or not the industry trends and market analysis hits $12 billion by 2020. What we’re concerned with is people having the information, recipes, and methods for a healthy juicing habit. In this respect, we think the industry is in great shape. That’s because, in large measure, the real, honest information is out there. It’s like the industry got its skeletons out of the closet before people felt totally hoodwinked.
The (Un)Sweet Truth
Mostly, we’re talking about sugar, and the idea that the sugar in juice somehow doesn’t count because it travels alongside essential nutrients and vitamins. It’s not that the health benefits of these nutrients and vitamins aren’t real. There’s good reason to think there is. Rather, it’s the downside of high-sugar juices are real.
More generally, people have become aware that managing how much sugar they have in their diet is important to overall health. Thus, the biggest trends in the industry, both its product and marketing, is finding the right balance of delicious, semi-sweet taste with moderate sugar content and without just substituting a bunch of artificial sweeteners with their own downside.
The Durable Upside
With this in mind, juice will remain a convenient and relatively healthy way to consume a semi-sweet treat that doesn’t totally wreck your sugar count for the day. A little sugar isn’t a killer, either. One of our tips is to use recipes that intentionally aren’t sweet enough. Then, we’ll add a teaspoon or two of sugar or stevia. It’s really hard to go overboard with this type of strategy. Two teaspoons is 8 grams of sugar. Compare this to how much sugar is in your cereal, piece of cake, etc.